Strategies for Winning In the Hyper-Competitive Market for Apps
Before you invest valuable time and resources developing a mobile app, ask yourself if it something that people need? Because if they don’t need it, nobody is going to download and use it! Irrespective of the efforts you put in to market your app, an app that isn’t useful will fail.
But even launching an app you know a particular group of people wants doesn't guarantee success. The failure rate of mobile apps is abysmally high. There is no guarantee even a mobile app with everything going for it will deliver the returns you are looking for.
This is a problem of plenty. Mobile app users have more than 1.4 million available apps to choose from on Google Play and another 1.2 million apps on Apple’s app store. Unless your app delivers exceptional value to its target audience, it’s going to fail.
But that’s not enough. Even the best made apps fail, if they are not propped up with an effective marketing plan. If you think a well-made app will succeed no matter what, you’ve got it wrong. Here are three tips for boosting its chances of success.